Marketing Coursework Example | Topics and Well Written Essays - 1000 words

Marketing - Coursework Example Age is one of the most important demographic groups in marketing. Age changes are linked to products and services changes such that as the consumer moves from one age group to the next one they will affect a change in products and service needs. For instance, an infant will have a need for infant formula while a teenager will not need infant formula. Gender is a demographic segmentation that describes the sexual orientation of a consumer. Males and females will require distinctively different products and services. For example, a female would require tampons, skirts, and dresses while a male would require boots, trousers, and suits. Income involves demographic segmentation of a population based on earning groups. High-income earners will be able to afford more expensive, higher quality and quantity of products and services while their low-income counterparts are restricted by their earning and would only afford to purchase low priced products and services. Social stratification invol ves segmenting a population based on their perception of their social standing. Higher social class customers will purchase high-end products and services while their low social class counterparts will purchase low-end products and services. Religion places specific demands on populations that would necessitate that they either accept or reject certain products and services. For instance, Muslims are not allowed to consume pork as such opening a pork butchery in a Muslim dominated area would be an unsound business choice.